Saturday 22 November 2014

Thinking of Shooting Stock Photography?

Stock photography is often bandied around as being an easy option for anyone who has a digital camera and good basic knowledge of post-processing as a way of earning some extra income to finance their hobby.
                                          Image copyright Rob Smith 2014


On the face of it that may be true but the reality is a lot different as the competition is so fierce!
One Stock Library currently has over 52 million photographs available to licence and that number seems to be growing exponentially. If you are new to the idea of stock photography and haven't started to get in the game then you are going to be playing catch up from the outset.

That doesn't mean that you shouldn't try it if you are contemplating it because there are niches that still need to be filled... you just need to find them! Believe me when I say that some of those niches may surprise you! You need to do your own research to identify them but they can be fruitful if you are prepared to put in the work.  ( I have never said stock photography is easy!)

Of equal importance to a good photograph of a niche subject is good keywording.
The best picture in the world will never be seen without great keywords that describe the picture and the concepts that may be linked to the picture. Keywording could warrant a post all of its own as it is so important and is often described as being something of a "black art".

There are numerous sites where you can sell your work. The first decision you will have to make is whether you want to go down the microstock route or the traditional macro route.
There are many advocates for both types of stock photography but I have firmly camped myself in the macro site route as I struggle to understand how microstock is financially viable.
I believe that there is too much competition for anyone new to stock photography to make an impression on the market and make it worthwhile doing microstock photography. Macro photography is also overstocked but when you make a sale at least it will buy you a coffee... or possibly a new lens!
I have tried both micro and macro stock photography but I now concentrate solely on macro photography for obvious reasons.

More great reading can be found here from John Lund, something of a stock guru and also here from Yuri Arcurs, who is possibly the most well known stock shooter in the world.